{"id":59167,"date":"2026-03-09T17:26:25","date_gmt":"2026-03-09T16:26:25","guid":{"rendered":"https:\/\/www.aie.es\/nuevo-cursoaie-como-funciona-spotify-para-artistas\/"},"modified":"2026-03-09T17:26:25","modified_gmt":"2026-03-09T16:26:25","slug":"nuevo-cursoaie-como-funciona-spotify-para-artistas","status":"publish","type":"post","link":"https:\/\/www.aie.es\/en\/nuevo-cursoaie-como-funciona-spotify-para-artistas\/","title":{"rendered":"Nuevo CURSOAIE: C\u00f3mo funciona Spotify para artistas"},"content":{"rendered":"

\"\"<\/p>\n

La Sociedad de Artistas AIE presenta un nuevo CURSOAIE.\u00a0<\/span><\/b>bajo el t\u00edtulo\u00a0<\/span>C\u00f3mo funciona Spotify para artistas<\/span><\/i><\/b>,\u00a0que\u00a0ser\u00e1 impartido por\u00a0<\/span>Melanie Parejo,\u00a0Head\u00a0of\u00a0Music para el Sur y Este de Europa en Spotify, Dar\u00edo Manrique, Lead Editorial de Espa\u00f1a e Italia en Spotify y\u00a0<\/span><\/b>Paula Pe\u00f1aranda, Artist & Label Partnerships Manager\u00a0en\u00a0Spotify.<\/span><\/b>\u00a0<\/span><\/p>\n

La formaci\u00f3n\u00a0se celebrar\u00e1 en\u00a0<\/span>formato h\u00edbrido, presencial (solo para socios)\u00a0y online,\u00a0previa inscripci\u00f3n,\u00a0<\/span><\/b>el pr\u00f3ximo lunes\u00a0<\/span>16 de marzo, en horario de 16:00 a 17:30h.\u00a0\u00a0\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Disponer de una\u00a0<\/span>visi\u00f3n integral<\/span><\/b>\u00a0sobre el funcionamiento de\u00a0<\/span>Spotify<\/span><\/b>\u00a0es, hoy en d\u00eda, fundamental a la hora de impulsar las carreras musicales.\u00a0Por eso,\u00a0ofrecemos\u00a0este CURSOAIE\u00a0con el\u00a0objetivo\u00a0de\u00a0explicar c\u00f3mo funciona el ecosistema de esta plataforma. En \u00e9l se abordar\u00e1\u00a0<\/span>Spotify\u00a0for\u00a0Artists<\/span><\/i><\/b>\u00a0y las principales posibilidades que ofrece a los y las artistas, as\u00ed como la\u00a0<\/span>dimensi\u00f3n editorial<\/span><\/b>\u00a0y las\u00a0<\/span>conexiones entre usuarios y artistas<\/span><\/b>\u00a0m\u00e1s all\u00e1 de las\u00a0<\/span>playlists<\/span><\/i><\/b>. Adem\u00e1s, tambi\u00e9n se explicar\u00e1 c\u00f3mo la plataforma trabaja con\u00a0<\/span>programas globales y locales<\/span><\/b>\u00a0como\u00a0<\/span>Fresh\u00a0Finds<\/span><\/i><\/b>\u00a0y\u00a0<\/span>EQUAL<\/span><\/i><\/b>\u00a0para impulsar el desarrollo art\u00edstico.\u00a0<\/span>\u00a0<\/span><\/p>\n

El programa incluye:\u00a0<\/span>\u00a0<\/span><\/p>\n

-Informaci\u00f3n general de la plataforma<\/span><\/b>\u00a0<\/span><\/p>\n

–<\/span><\/b>Spotify\u00a0for\u00a0Artists<\/span><\/i><\/b>\u00a0<\/span><\/p>\n

-Conexiones usuario-artista dentro de la plataforma<\/span><\/b>\u00a0<\/span><\/p>\n

-Programas globales<\/span><\/b>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Melan<\/strong>i<\/strong>\u00a0<\/span>Parejo\u00a0<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

Es\u00a0<\/span>licenciada en Ciencias de la Informaci\u00f3n<\/span><\/b>\u00a0por la Universidad Complutense de Madrid.\u00a0<\/span>Periodista de profesi\u00f3n y vocaci\u00f3n<\/span><\/b>, empez\u00f3 en el\u00a0<\/span>equipo fundador de\u00a0<\/span><\/b>elmundo.es<\/span><\/i><\/b>\u00a0en 1999 y desde entonces no ha dejado el medio digital. En 2007 se incorpor\u00f3 a\u00a0<\/span>Antena 3<\/span><\/i>\u00a0como\u00a0<\/span>responsable de Contenidos de\u00a0<\/span><\/b>antena3.com<\/span><\/i><\/b>, donde estuvo hasta 2011, a\u00f1o en el que entra en\u00a0<\/span>Google<\/span><\/i>\u00a0para liderar la gesti\u00f3n de creadores de\u00a0<\/span>YouTube<\/span><\/i><\/b>.\u00a0<\/span>En 2019 pasa a formar parte del equipo directivo de Spotify en el Sur y Este de Europa, donde es Head\u00a0of\u00a0Music.<\/span><\/b>\u00a0<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Dar\u00edo Manrique<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

Durante 20 a\u00f1os trabaj\u00f3 como periodista musical<\/span><\/b>\u00a0en la redacci\u00f3n de medios como\u00a0<\/span>Rolling Stone<\/span><\/i>,\u00a0<\/span>El Pa\u00eds<\/span><\/i>\u00a0o\u00a0<\/span>Radio Gladys Palmera<\/span><\/i>. Tambi\u00e9n colabor\u00f3 en\u00a0<\/span>El Mundo<\/span><\/i>,\u00a0<\/span>Esquire<\/span><\/i>,\u00a0<\/span>Harper\u2019s\u00a0Bazaar<\/span><\/i>,\u00a0<\/span>Cadena Ser<\/span><\/i>,\u00a0<\/span>Cuatro<\/span><\/i>\u00a0o\u00a0<\/span>Vanity\u00a0Fair<\/span><\/i>, antes de entrar en\u00a0<\/span>Spotify en 2019, primero como editor y\u00a0<\/span><\/b>actualmente\u00a0<\/span>como Lead Editorial para Espa\u00f1a e Italia.<\/span><\/b>\u00a0En 2014 public\u00f3 el libro\u00a0<\/span>Honestidad brutal o la\u00a0hu\u00cdda\u00a0hacia delante de Andr\u00e9s Calamaro<\/span><\/i>\u00a0(Lengua de Trapo).\u00a0\u00a0\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

Paula Pe\u00f1aranda<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

En los \u00faltimos 15 a\u00f1os, Paula Pe\u00f1aranda ha desarrollado su\u00a0<\/span>carrera en la industria musical,<\/span><\/b>\u00a0especializ\u00e1ndose en la\u00a0<\/span>gesti\u00f3n de relaciones con artistas y sellos, as\u00ed como en el dise\u00f1o de estrategias de marketing y posicionamiento digital.<\/span><\/b>\u00a0En 2011 se incorpor\u00f3 al equipo digital de\u00a0<\/span>Universal Music<\/span><\/b>\u00a0y, posteriormente, trabaj\u00f3 durante cinco a\u00f1os como m\u00e1nager de\u00a0Artist\u00a0Services\u00a0y Cat\u00e1logo en\u00a0<\/span>BMG<\/span><\/b>. Tras su paso por\u00a0<\/span>Zuria<\/span><\/b>, agencia especializada en marketing de contenidos,\u00a0<\/span>en 2020 se incorpor\u00f3 a Spotify como\u00a0Artist\u00a0&\u00a0Label\u00a0Partnerships\u00a0Manager.<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Si eres socios de AIE y deseas asistir al CURSOAIE de forma presencial<\/span><\/b>, rellena este formulario:\u00a0<\/span>https:\/\/forms.office.com\/e\/NACxLAbdf6<\/span><\/a> El aforo est\u00e1 limitado a 40 socios, por lo que las inscripciones se atender\u00e1n por orden de recepci\u00f3n.\u00a0\u00a0\u00a0\u00a0 <\/span>\u00a0<\/span><\/p>\n

Y si lo prefieres,\u00a0<\/span>tambi\u00e9n puedes seguirlo de forma telem\u00e1tica<\/span><\/b>, apunt\u00e1ndote a trav\u00e9s de este enlace:\u00a0<\/span>https:\/\/us06web.zoom.us\/webinar\/register\/WN_4lJvQxiIQ9WxChMkuUeVRA#\/registration<\/span><\/a>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Los especialistas Melanie Parejo, Dar\u00edo Manrique y Paula Pe\u00f1aranda ser\u00e1n los encargados de impartirlo.<\/p>\n","protected":false},"author":4,"featured_media":59165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[317],"tags":[],"class_list":["post-59167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community"],"acf":[],"yoast_head":"\nNuevo CURSOAIE: C\u00f3mo funciona Spotify para artistas - AIE Sociedad de Artistas Int\u00e9rpretes o Ejecutantes de Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aie.es\/nuevo-cursoaie-como-funciona-spotify-para-artistas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevo CURSOAIE: C\u00f3mo funciona Spotify para artistas - 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